HITWICKET SUPER STARS
Nekotopia Teaser
Challenges Faced
Enhancing User Engagement and Retention:
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Elevating user engagement and retention rates required a delicate balance of creativity and data-driven decision-making. Conducting user interviews and collaborating closely with data analysts allowed us to identify pain points and refine our strategies.
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Crafting Intuitive User Experiences:
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Designing user experiences that resonate with players of all levels of expertise was a formidable task. Nevertheless, by meticulously simplifying UX flows for both new and existing features, we ensured that the game remained accessible and enjoyable for all.
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Data-Driven Refinement:
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Continuously improving feature functionality demanded a keen analytical eye. By analyzing data on feature performance and implementing iterative enhancements, we embraced a proactive approach to development, resulting in a more polished gaming experience.
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Promoting Innovation and Collaboration:
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Fostering a culture of innovation required a concerted effort. Orchestrating Knowledge Transfer sessions and feature evaluations allowed us to gather diverse perspectives, encouraging collaboration and infusing fresh ideas into our game development process.
ROLE
Game Designer, Analyst
About Project
Hitwicket is the World's leading mobile Cricket Strategy game. Our pioneering journey incorporates the use of new-age technologies like Artificial Intelligence and Machine Learning for the first time ever in Sports! Our vision is to be the premier mobile eSports IP from India
Role Responsibility
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Conducted user interviews and leveraged data analysis to inform feature design, enhancing engagement and retention strategies.
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Crafted intuitive UX flows for new and existing features, prioritizing simplicity and accessibility.
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Demonstrated a data-driven approach by analyzing feature functionality data and implementing iterative improvements.
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Spearheaded the development of 'Nets,' applying Idle game design principles to improve returning user rates and enhance engagement.